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Which Assistant for which purpose?

A decision aid: when to use Ella, Theo or Milo, with typical use cases.

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Written by Kirsten Brown

You know which video you need but not which Assistant is the right one? This overview gets you to the answer in a minute.

The short formula

  • You have people who should tell something: Ella

  • You have a text or document: Theo

  • You have a long recording: Milo

  • You have a finished video in the wrong language: Dubbing

Typical use cases

  • "Day in the life" or employee introduction for careers page and social media: Ella. She delivers the storyboard and guides your colleagues through the recording.

  • Leadership statement, team recap from a trade fair, culture video: Ella.

  • Onboarding guide, policy or blog article as a video: Theo. Uploading the document is enough.

  • Product introduction or feature update without a shoot: Theo.

  • Turning a webinar or town hall into social clips: Milo. He finds the strongest moments automatically.

  • Cutting an interview or podcast into quote clips: Milo.

  • The finished CEO video in French and English too: Dubbing.

Tip: The Assistants combine well. A video created with Ella can be translated with Dubbing afterwards, and Milo can turn a long Theo video into short clips.

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