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Use cases: media and publishing

Many formats from one piece of content: how media and publishing teams get reach out of existing material with cofenster.

K
Written by Kirsten Brown

Media and publishing teams sit on mountains of material: recordings, interviews, articles. cofenster keeps turning it into new formats, without the edit suite becoming the bottleneck.

From long to many: repurposing with Milo

Upload webinars, conference sessions, interviews and podcast episodes to Milo. He delivers several clips per recording with title, transcript and virality score, already framed for 16:9 or 9:16. One hour of material becomes a week of social content.

Articles as video

Theo transforms existing articles, reports and announcements into video summaries with visuals and a voiceover. Text content gets a second life on channels that demand video.

Event and trade fair content

With video requests you collect quotes and impressions on site: team and guests record via QR code in the browser, and you cut in the editor or let Ella plan the format.

Multilingual distribution

Dubbing translates finished pieces into further languages and opens new audiences, without reproduction.

Tip: Use embeds and sharing pages to distribute results straight to your channels; video analytics show which formats perform.

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