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Use cases: human resources and employer branding

Recruiting videos, employee introductions and onboarding content: how HR teams use cofenster.

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Written by Kirsten Brown

Candidates believe people, not job ads. With cofenster, HR teams show real faces and stories, as a series instead of a one-off project.

"Day in the life" and employee introductions

With Ella, your colleagues tell it themselves: a storyboard with scenes like "Your morning", "Your team", "Your tip", recording directly in the browser, and a finished video that is automatically on-brand. Testimonials at scale for careers page and social media, without a camera crew.

Job postings as video

Give Theo the job description and you get a job spotlight with visuals and a voiceover, in minutes instead of weeks. Ideal for making roles visible on LinkedIn.

Onboarding that lands

Benefit overviews, processes and policies become short explainers with Theo that new colleagues actually watch. Welcome videos from the team are collected with Ella or via a video request.

FAQ videos for applicants

Answer frequent questions about the application process, locations or everyday work once, as a video series, with Ella (real people answering) or Theo (from your FAQ texts).

Tip: For international locations, Dubbing translates your videos into local languages, without a reshoot.

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